DAY 1
•AN OVERVIEW / INTRO TO DIGITAL MARKETING
•AVAILABLE CHANNELS TO ADVERTISE ON, AND WHICH WILL BRING THE BEST RESULTS
•CREATING YOUR IDEAL CUSTOMER/FAN AVATAR
•HOW TO SET UP YOUR BUSINESS MANAGER & AD ACCOUNTS (BUSINESS VERIFICATION, PIXELS, DOMAIN VERIFICATION, ETC)
•SETTING UP THIRD PARTY ANALYTICS (Google Analytics)
•STRATEGIES FOR TARGETING YOUR ICA DIRECTLY
•RETARGETING - WHAT IS IT, WHY IT MATTERS, AND HOW TO BEGIN IMPLEMENTING
•CREATING A NARRATIVE - HOW TO TURN YOUR PROSPECT/COLD FANS INTO CONSUMERS
DAY 2
•CREATING CUSTOM AUDIENCES (INTEREST BASED, SOCIAL RETARGETING, D2C REMARKETING)
•HOW TO GATHER THE RIGHT DATA FOR BUILDING YOUR FANBASE
•UNDERSTANDING YOUR OBJECTIVES IN TARGETING (FAN GROWTH, TICKET SALES, MERCH SALES, ENGAGEMENT, ETC)
•BUILDING LOOKALIKE AUDIENCES
•eCOM SETUP & SCALING
•SETTING UP DSP / FAN PROSPECTING CAMPAIGNS
•SETTING UP TOUR / SHOW / TICKET SALE CAMPAIGNS
DAY 3
•AD OPTIMIZATION - INDUSTRY BENCHMARKS, SPLIT TESTING, AUDIENCE TESTING, ETC
•TRENDS: LEARNING TO BE OBJECTIVE IN YOUR APPROACH
•SOCIAL PROOF: WHAT IS IT, WHY IS IT IMPORTANT, AND HOW TO AGGREGATE SOCIAL PROOF
•EXTERNAL RESOURCES FOR ONGOING EFFORTS
•THE IMPORTANCE OF YOUR ORGANIC SOCIAL MEDIA STRATEGY - ADS FUNNEL TRAFFIC, CONTENT KEEPS THEM THERE!
LIMITED SEATING AVAILABLE!
BASIC PACKAGE
•Access to all 3 days of the webinar series livestreams (each webinar will be a minimum of 1 hour in length).
PLATINUM PACKAGE
•Access to all 3 days of the webinar series livestreams (each webinar will be a minimum of 1 hour in length)
•Recordings of the Complete Webinar Series(can't make the live streams? No worries! Enjoy lifetime access to the recordings)
DIAMOND PACKAGE
•Access to all 3 days of the webinar series livestreams (each webinar will be a minimum of 1 hour in length).
•Recordings of the Complete Webinar Series (Can't make the live streams? No worries! Enjoy lifetime access to the recordings)
•A Chance to Have Your Favorite Pizza Sent to Your House
•One Free Webinar of Your Choice from Over 300+ Hours of Material
•A Chance to win the Music Mentors Online "Social Media Masterclass" (3 day course on setting up your band's socials for success)
