Spotify Playlisting Masterclass - W/ Will Carlson

Spotify Playlisting Masterclass - W/ Will Carlson

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Will Carlson (Musician & Producer out of Columbus, Ohio) guides us through a 3 hour course on how bands can optimize the use of Spotify to massively grow your following, monthly listeners, & playlisting!

If your band is trying to grow your social presence through Spotify, this course is an absolute MUST! Whether you are just starting out, are an established local band, are touring regionally, or are signed & touring internationally, this course will walk you step by step on how to use Spotify's artist friendly platform to grow your fanbase, increase your monthly listeners & get on HUGE playlists.

Each day of this course has a different subject, and by the end of Day 3 you will be fully equipped to use Spotify as a tool to grow & have fun with your band's presence on streaming platforms.

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Day 1-

  • The Spotify Algorithm: How it Works & How You Can Use it to Your Advantage

  • Why Spotify?: Market Research & Data

  • ​Fan Interaction: Why it's Necessary & How to Optimize it

  • The 4 Different Types of Playlists & Which Ones You Will Want to Prioritize

  • The Importance of Nailing Your Release: Successfully Strategizing Your Release Day to Make it as Big as You Can

Day 2-

  • Artist Distributors: How to Upload Your Music to Spotify & Breaking Down the Perks of Each Service Available

  • Verifying Your Account: Everything You Need to Know to Make it Official

  • Metadata: What it is, Why You Need it, and How it Can Make Your Music Even More Money

  • Submitting: What to do, What NOT to do, What to Expect & the Best Timing Strategy to Optimize Your Release

Day 3-

  • Pre-save Campaigns: How to Set Up a Pre-save Landing Page for Upcoming Releases
  • Curators: How to Find the Curators that are Worth Your Time & Money
  • How to Avoid Getting Scammed by Bad Curators
  • Optimizing Your Pitch: Landing the Biggest & Best Playlists